physical therapy practices
Grow Your Practice, Protect Your Margins
Shrinking rates. Higher admin burden. More patient demand than ever. We help physical therapy practices grow revenue, reduce friction, and control how they get paid—without walking away from insurance.
The Mounting Costs of Today's PT Business Model
Declining Insurance Reimbursements
Commercial and government payers haven’t kept up with your value—and rates are going in the wrong direction.
Rising Costs, Tighter Margins
With labor, rent, and admin costs increasing, you're doing more just to stay in place.
Too Many Tools, Not Enough Visibility
Marketing forms, intake processes, and EMRs don’t talk to each other—which makes growth hard to manage.
No Clear Path to Better Payment
Most solutions focus on efficiency, not helping you earn more per visit.
MSK spend is rising fast—and outcomes aren’t improving. Meanwhile, physical therapists are being paid less to do more.
Second Door flips the model by connecting them with employers and individuals who value outcomes, access, and experience—and are willing to pay for it. Studies have shown that early PT can reduce surgical rates to just 1% and cut costs by over $2,700 per case.
Second Door helps you scale that kind of impact—locally, virtually, and measurably.
How Second Door Helps PT Practices Grow Smarter
Add Better Payers
Launch cash pay programs and direct-to-employer partnerships that bring in higher rates with less admin overhead.
Control Your Case Mix
Apply business rules to prioritize patients by payer, visit type, or location—so you’re not leaving money on the table.
Maximize Patient Volume
Fill your schedule with the right patients using smarter lead capture, intake, and always-on campaigns.
Streamline Practice Operations
Reduce friction and save time with integrated scheduling, communications, and outcomes tracking.
Stop Letting a Broken System Dictate Your Bottom Line
See how Second Door helps physical therapy practices unlock new revenue, improve efficiency, and get paid what they’re worth.