consumer direct

Turn Care Into Recurring Revenue

Insurance doesn’t cover everything your patients want. With Second Door, you can sell high-demand services, keep patients engaged, and run subscription programs that grow on their own.

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Sell What Patients Want

Offer specialty programs like stretching, performance training, or pelvic health directly to consumers—no insurance required.

Build Monthly Revenue

Package services into simple, recurring care plans that generate consistent income.

Increase Patient Lifetime Value

Keep patients engaged before, during, and after traditional care episodes with options they'll love.

Product features

Build, Deliver, and Grow Your Subscription Offerings

Create Subscription Plans Patients Actually Want

program builder

Custom Pricing

Custom Programs

Build recurring revenue by designing self-pay programs around recovery, performance, or wellness. Customize pricing, duration, and services to match what you do best, and your patients value most.

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Track and Support Every Member Relationship

Member dashboard

status tracking

account management

View and manage all active, paused, or canceled memberships in one place. Keep tabs on plan details, payment status, and member engagement without the spreadsheet sprawl.

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Automate Billing and Offer a Branded Member Experience

Automated Payments

Discounts

Member Portal

Bill members automatically, apply discounts, and give them a branded portal to manage their plan. It’s a seamless experience for your patients—and one less task for your team.

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Show the Value of Your Cash Pay Programs

program insights

enrollment trends

performance tracking

Track enrollment, retention, and engagement across your subscription offerings. Use real-time insights to refine programs and show the impact to patients, staff, or partners.

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