Plans & pricing

Pricing to Fit Your Practice

Choose the plan that fits your goals—whether you’re getting started with direct care or ready to scale across revenue streams.

Employer Starter
$99/mo, per location

For practices getting started with direct to employer contracting

Employer prospecting & CRM
Self-guided sales resources
Custom branded digital front door
Track & route inbound leads
Talk to Sales
Employer Professional
$299/mo, per location

For practices with established contracts looking to improve existing process

All features in D2E Starter, plus:
Build custom networks & plans
Collect employer payments
Launch automated campaigns
Utilization reporting & analytics
Talk to Sales
Complete

Best Value

$399/mo, per location

For practices that are ready to go all-in on the Direct Care model

Access the full Second Door platform:
Employer Contracting
Employer prospecting & CRM
Build custom networks & plans
Collect employer payments
Cash Subscriptions
Custom program builder
Self-service payment & enrollment
Digital Front Door
Custom branded experience
Dynamic lead routing rules
Track & manage leads in one place
Operations & Reporting
Email, SMS, & direct mail campaigns
Trigger based on business rules & behavior
Purpose-built & tested templates
Marketing Automation
Unified platform-wide reporting
Cross-feature automations
Talk to Sales
Consumer Starter
$99/mo, per location

For practices getting started with cash pay programs & subscriptions

Sell recurring subscription plans
Self-service payment & enrollment
Custom branded digital front door
Track & route inbound leads
Talk to Sales
Consumer Professional
$299/mo, per location

For practices with established cash pay looking to improve existing process

All features in D2C Starter, plus:
Launch targeted email & SMS
Build custom care programs
Drive renewals with automation
Talk to Sales
Marketer Professional
$199/mo, per location

For practices looking to increase patient volume & improve conversion

Talk to Sales
Custom branded digital front door
Track & route inbound leads
Manage leads from a single dashboard
Build automated email, direct mail, & SMS campaigns
All plans include network access, outcomes tracking, NPS surveys, and video visits—everything you need to deliver and prove better care.
feature comparison

Compare Your Options

Find the features and tools that support your next stage of growth.

Feature Comparison
Second Door Network
Our nationwide network focused on driving fair payment & outcomes.
Lead Capture
Branded lead capture experiences optimized for high conversion.
Lead Management
Manage and convert leads through a shared work queue.
Insurance Capture
Digitally capture patient insurance information.
Eligibility Verification
Automatically verify patient eligibility and financial responsibility.
Booking Rules
Configure your business rules around how patients should be scheduled.
Self-Scheduling
Allow patients to seamlessly self-schedule.
Lead Reporting
Display end-to-end lead capture journey from ad campaign to appointment attended.
Prospecting
Discover self-insured local employers and their key contacts.
Team Review
Leverage your network to establish connections to key stakeholders.
Employer/Broker CRM
Manage your employer/broker relationships to establish D2E contracts.
Sales Resources
Get access to educational courses on sales process and strategy.
Employer Plans
Design customized plans and pricing for direct to employer programs.
Employer Payments
Invoice employers automatically based on plan usage.
Partner Portal
Custom branded employer portal for managing eligibilty file upload and reporting.
Custom Networks
Create your own network of providers to meet regional employer demand.
Claims Analysis
Analyze employer claims data feeds and report on MSK spend pre and post program.
Coverage Analysis
Assess network adequacy to employer prospects and partners.
Employer Reporting
Measure and present the impact of employer programs.
Plans
Design customized plans and pricing for direct to consumer subscriptions and programs.
Events
Market and manage local clinic events from RSVP to receipt.
Members
View and manage your cash pay memberships.
Consumer Payments
Invoice members automatically based on their membership.
Discounts & Coupons
Offer discounted memberships and services.
Consumer Portal
Custom branded member portal for managing membership.
Consumer Reporting
Measure and present the impact of cash pay programs.
Marketing
Targeted Campaigns
Create ongoing multi-step outreach campaigns triggered by EMR data accross sms and email.
One-Off Broadcasts
Deliver broad email blasts to your entire patient population or segments of it.
Ads Manager
Simplify the creation and management of high performing search ads.
Reviews
Automate and monitor the capture of online reviews.
Segments
Dynamically generate target patient and lead lists based on EMR data.
Templates
Second Door comes pre-configured with high-performing campaign templates.
Case Mix Automation
Intelligently manage patient reactivation campaigns based on real-time case mix data.
Marketing Reporting
Access granular reporting on campaign engagement and performance
Care Engine
Outcomes Surveys
Automatically capture patient reported outcomes using PROMIS or create your own custom outcome surveys.
NPS Surveys
Use NPS to collect meaningful, real-time feedback on patient experience.
Video Visits
Deliver care remotely using secure integrated video calls.
Exercise Programs
Build custom end-to-end care programs using high quality content and video.
Shared Inbox
Centralize communications in one place to make it easy to manage your patient relationships.
Patient Intake
Configurable intake to simplify your front desk workflows.
Care Quality Reporting
Analyze quality of care across your practice.

Employer Starter

For practices getting started with direct to employer contracting

Talk to Sales

Employer Professional

For practices with established contracts looking to improve existing process

Talk to Sales

Consumer Starter

For practices getting started with cash pay programs & subscriptions

Talk to Sales

Consumer Professional

For practices with established cash pay looking to improve existing process

Talk to Sales

Marketer Professional

For practices looking to increase patient volume & improve conversion

Talk to Sales

Complete

For practices that are ready to go all-in on the Direct Care model

Talk to Sales

Frequently Asked Questions

Answers to the most common questions about features, pricing, setup, and what it’s like to work with Second Door.

What if I'm only interested in one part of the platform?

We can help! Hit the 'Individual Products' tab above to view our a la carte pricing.

Do I need to be out of network to use Second Door?

Nope! We've designed Second Door to work alongside existing practice models, so you don't need to worry about disrupting your existing workflows.

What if I've never done employer contracting or cash pay programs?

We're here to help! We offer both self-guided training material and hands-on professional services to help you get your programs up and running.

Does Second Door integrate with my EMR?

We integrate with many major physical therapy EMRs, which you can view here.

Are there setup or onboarding fees?

Yes, we charge a nominal onboarding fee to help cover the costs of setup and training on the platform.

How long does it take to get up and running with Second Door?

For software implementation, most practices are up and running within 30 days with active participation.

Can I switch plans later?

You are more than welcome to add features to you Second Door plan at any time—just reach out to our team for assistance.