Add New Revenue Without Adding Complexity
Declining reimbursement isn’t fixable—but your revenue model is. Second Door helps you grow through cash pay programs and direct employer partnerships, all within your existing operations.
Your Revenue Ceiling is Real
Reimbursement is going down, admin costs are going up, and most PTs are stuck trading time for less money per visit. There’s no clear way to increase revenue without seeing more patients—or adding more work. Meanwhile, patients want services they’re willing to pay for, and employers are actively looking for better MSK options.
Diversify Your Revenue Without Adding Complexity
Second Door gives you two powerful paths to bring in more revenue: employer contracts that reward outcomes and cash programs that patients value. Both are simple to manage, and built to grow alongside your existing practice operations.
Direct-to-Employer Contracting
Use built-in prospecting tools, digital front doors, outcome tracking, and communication workflows to deliver high-value MSK care to local employers—and renew contracts with confidence.
Cash Pay Subscriptions
Package your most in-demand services into branded, self-managed programs that run on autopilot—with seamless enrollment, marketing automation, and plan management built in.
Unlock Real Results, Not More Work
Higher Revenue Per Visit
Bring in more with each encounter by steering volume toward better-paying programs and contracts.
Predictable, Recurring Revenue
Add stability to your financials with monthly revenue from subscriptions and employer contracts.
Reduced Administrative Burden
Automate payments, renewals, outreach, and tracking—freeing up your team.
Build Stronger Relationships
Offer experiences people want to return to—and that employers are proud to promote.
A Platform for Earning More With Less Overhead
Digital Front Door
Capture interest and guide leads down the right path—whether it's a care subscription or employer-sponsored program.
Marketing Automation
Drive awareness, enrollment, and retention with campaigns tailored to patients, subscribers, and employer populations.
Care Engine
Track outcomes and satisfaction so you can prove the value of your programs to employers and patients alike.
Employer Direct
Manage every stage of the employer relationship—from prospecting to service delivery to renewal—in one place.
Consumer Direct
Create, sell, and manage recurring self-pay programs with built-in billing, renewals, and patient self-service.
Start Building Revenue That Works for You
We’ll show you how to add new revenue streams without adding overhead.