The leading pt growth platform
Break Free From Insurance.
Go Direct.
Reimbursements continue to shrink while costs go up—the traditional model doesn't work anymore. Leading practices are using Second Door to grow beyond insurance with direct care.
features
Everything You Need to Grow Beyond Insurance
From lead capture to employer contracts, Second Door helps you grow today while building for tomorrow.
Employer Contracting
Add a Better Payer to Your Practice
Sell directly to employers with everything you need to find leads, build relationships, and get paid—without the red tape.
Prospect and close deals with built-in CRM and collaboration tools
Customize plans, pricing, and eligibility for each employer
Track enrollment, utilization, and results with automated reporting
Cash Pay Subscriptions
Turn Your Services Into Recurring Revenue
Sell direct-to-consumer memberships with tools to create, promote, and manage cash-pay programs—no insurance needed.
Build and sell in-demand cash pay programs to patients
Automate enrollment, billing, discounts, and renewals
Manage memberships and results from a single dashboard
Lead Routing & Management
Convert More Leads—And Shape Your Schedule
Drive volume with a branded, automated digital front door that captures leads, verifies eligibility, and fills your schedule with the right patients.
Capture and qualify leads with branded, high-converting workflows
Apply smart booking rules and enable seamless self-scheduling
Track every step from ad click to appointment with full-funnel reporting
Marketing Campaigns
Stay Top of Mind and Keep Your Schedule Full
Run high-performing, automated outreach across email, SMS, and ads—no extra lift, just better patient engagement, retention, and reactivation.
Target the right patients with dynamic rules-based segmentation
Launch prebuilt campaigns or send one-time blasts in minutes
Reactivate, retain, and convert with full-funnel performance tracking
Care Quality & Reporting
Deliver Better Care—And Prove It
Engage patients, track outcomes, and run virtual care from one place—so you can scale quality and show value.
Capture outcomes and NPS data to track quality by location or provider
Run secure video visits with no extra tools
Build and deliver custom exercise programs (coming soon)
How Leading Practices Use Second Door
The smartest clinics aren’t just working harder—they’re working differently. Second Door helps them take control of who they serve, how they get paid, and where their growth comes from.
Diversify Your Revenue
Add new channels of payment with direct employer contracts and subscription care models.
Control Your Volume
Use data, automation, and smarter scheduling to drive more high-value visits.
Your Path to a Direct Care Future
Whether you’re starting with a packed schedule or looking to rebuild margin, Second Door helps you take the next step—with value at every stage.
Right Now: Marketing Automation
Maximize patient volume with lead conversion tools and targeted campaigns.
Short Term: Control Your Volume
Optimize case and visit mix using business rules, automation, and performance insights.
Medium Term: Launch Cash Pay
Launch cash pay programs and subscription offerings for additional revenue.
Long Term: Build Employer Contracts
Build direct employer partnerships that anchor your growth.
testimonials
Happy Customers
Second Door Health has completely transformed how we run our practice. From streamlining our scheduling and lead management to helping us secure employer contracts, it’s been a game-changer. The platform is intuitive, and the support team is incredible. We’ve seen measurable growth in revenue and patient satisfaction—highly recommend!
Second Door? Total game changer. Before, I was drowning in admin work and chasing pennies from insurance companies. Now, I’ve got a waitlist, cash in the bank, and time to shred my Les Paul before lunch. My front desk runs like a tour bus, my marketing works while I sleep, and my patients actually thank me. Rock and roll isn’t dead—it just started a direct care program.
Ready to Go Direct?
Join a growing network of practices taking back control—with smarter systems, better payers, and fewer admin headaches.
Latest Direct Care Insights
Explore proven strategies, real-world examples, and practical insights that show how practices are growing with Second Door.
